A new documentary titled 'Made in Walthamstow,' directed by Xaymaca Awoyungbo, chronicles the creation of the first-ever football kit designed in collaboration with a museum. The shirts were produced by north east London team Walthamstow FC together with the William Morris Gallery, arts organization Wood Street Walls, and brand Admiral Sportswear. Worn by the team since 2023, the kits feature floral designs by 19th-century designer William Morris, who lived in the building that now houses the gallery.
The documentary explores themes of community, football heritage, and the legacy of William Morris, whose belief that art should be both useful and beautiful is reflected in the kits. This collaboration marks a unique intersection of sports, local history, and museum outreach, demonstrating how cultural institutions can engage broader audiences through unexpected partnerships. The film is available on YouTube and highlights the power of grassroots community initiatives in the art world.