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TikTok Shop adds ‘fine art’ category—will it disrupt the art market?

TikTok Shop has launched a new "fine art" category within its collectibles section, allowing artists to sell original artworks directly through shoppable videos, photographs, and livestreams. The category debuted with a three-hour live sale by artist Sophie Tea, who created a series of 20 oil paintings titled *Bric-a-Brac* and sold them for £2,800 each. The sale faced technical glitches—items added to baskets were prematurely marked as sold, causing confusion—and required workarounds for TikTok's pricing caps, automatic discounts, and shipping policies.

Li Yi-Fan: Error and Effigy

Taiwanese artist Li Yi-Fan, born in 1989 and based between Taipei and Amsterdam, creates unsettling digital marionettes using modified game engines and digital puppetry. His pale, chalky figures with uncanny proportions discuss voyeurism, sexual fantasies, philosophy, memes, and computer programming, often resembling the artist himself. Li works a nine-to-five schedule, spends hours on computer games as research, and describes himself as 'probably the most boring artist.' His practice relies on free or subscription software and purchased digital assets, staging what it feels like to make digital art within platform systems and corporate infrastructure.