Los Angeles-based artist Alex Prager has opened "Mirage Factory," an immersive installation on Miami Beach's Lincoln Road, taking over the historic Beach Theatre. The project features three constructed set pieces that explore Los Angeles history, including a 1:12 scale model of Hollywood Boulevard with landmarks like Grauman's Chinese Theatre and Musso & Frank's, an orange grove with real trees and fake citrus, and a lush garden party set in Griffith Park. The installation is part of an ongoing collaboration between Capital One and the Cultivist, and includes an immersive dining experience by chef Dave Beran, with a performance by Diana Ross. The public can visit on December 4 and 5, 2025.
This project matters because it transforms a historic Miami Beach venue into a surrealist meditation on Los Angeles's myth-making and urban development, highlighting how Hollywood has packaged its own narrative. By blending art, dining, and performance, "Mirage Factory" exemplifies the growing trend of experiential, multi-sensory art installations sponsored by financial institutions, expanding the boundaries of how audiences engage with contemporary art outside traditional museum settings.