Alex Prager has created "Mirage Factory," an immersive installation inside a former Miami Beach cinema that pays tribute to her hometown of Los Angeles while critiquing its illusions. The installation features meticulously crafted sets, a new photograph, and a dining experience by chef Dave Beran, alongside a live performance by Diana Ross. It opened with private events for Capital One cardholders and the Cultivist art club, and is now public through December 4, with proceeds benefiting Heal the Bay.
This installation matters because it extends Prager's signature blend of cinematic glamour and unease into a physical, walkable experience, revealing the scale of her world-building and emotional undercurrents. By transplanting L.A.'s myths to Miami during Art Basel, it underscores how artists are increasingly using immersive environments to deepen audience engagement with their practice, while also highlighting the intersection of art, luxury branding, and philanthropy.