Museo Jumex in Mexico City will host "Fútbol y Arte. Esa misma emoción" (Football & Art. A Shared Emotion), an exhibition timed to the 2026 FIFA World Cup. Opening March 28 and running through July 26, the show features around 100 works by 60 international artists, including Marta Minujín, Graciela Iturbide, Melanie Smith, and Rafael Ortega. Curated by Guillermo Santamarina with exhibition design by Mauricio Rocha, the museum will be transformed into elements symbolic of soccer, with sections exploring gender, community, identity, and the political dimensions of the game. New commissions by Diego Berruecos, Iñaki Bonillas, and Sofía Echeverri are included, along with a sculptural installation by Tercerunquinto made from recycled Estadio Azteca seats.
This exhibition matters because it positions a major private museum in Latin America at the intersection of contemporary art and global popular culture, leveraging the World Cup's massive audience to explore soccer's social and political resonance. It also reflects a growing trend among museums worldwide—such as SFMOMA, Crystal Bridges, and the Pérez Art Museum Miami—to examine the relationship between art and sports, signaling a broader institutional embrace of themes that connect high art with mass entertainment and collective identity.