Lynart Store, an online platform and art gallery based in Paris, is profiled through an interview with its founder Lior Brahami. Founded in 2019, Lynart specializes in prints, editions, and sculptures by both established and emerging artists from around the world. Brahami explains that the gallery was created to make art more accessible and less intimidating than traditional galleries, focusing on emotional connection and narrative in the artworks selected. The article highlights Lynart's commitment to supporting emerging artists through curatorial strategy, international exposure, and career guidance.
The article matters because it illustrates a growing trend in the art world: digital-first galleries that prioritize accessibility and transparency, lowering barriers for new collectors. Lynart's model, which combines online sales with a curated approach and a focus on emotional resonance over trends, reflects how the art market is evolving to reach a broader, more diverse audience. The profile also underscores the importance of nurturing emerging talent in an increasingly competitive global art scene.