The fifth edition of 'Forever is Now' has transformed the Giza Plateau in Cairo into an open-air gallery, featuring 10 large-scale contemporary art installations by international artists. Running until December 6, the exhibition is organized by the cultural platform Art D’Egypte and invites artists to explore the theme of immortality, sparking a dialogue between ancient Egyptian heritage and contemporary art. Notable participants include 92-year-old Nobel Peace Prize nominee Michelangelo Pistoletto, Portuguese artist Vhils (Alexandre Farto), US-based Alex Proba, the Russian Recycle Group, Lebanese artist Nadim Karam, Franco-Beninese ceramicist King Houdekpinkou, and Turkish sculptor Mert Ege Köse, among others.
This exhibition matters because it situates contemporary art within one of the world’s most iconic archaeological sites, creating a unique intersection of ancient history and modern creativity. By engaging internationally renowned artists and addressing universal themes like immortality, 'Forever is Now' elevates Egypt’s cultural profile on the global art stage and fosters cross-cultural dialogue. The event also highlights the growing trend of site-specific, heritage-focused art exhibitions that challenge traditional museum boundaries and attract diverse audiences.