<Without Consciousness, No Creativity — Art News
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Without Consciousness, No Creativity

"Ohne Bewusstsein keine Kreativität"

Matthias Hornschuh, a speaker at the German Creative Economy Summit in Hamburg, discusses artificial intelligence and its impact on art and creativity in an interview with Monopol. He argues that AI systems lack intentionality and true creativity, describing them as "probability-based imitation" rather than genuine creative tools. Hornschuh warns against the hype surrounding AI, noting that efficiency gains are often overstated and that users can become trapped in unproductive interactions with these systems.

This matters because it challenges the prevailing narrative that AI can be a legitimate creative partner in the arts. Hornschuh's critique raises fundamental questions about authorship, intentionality, and the nature of creativity itself at a time when many artists and institutions are experimenting with AI tools. The interview contributes to an ongoing debate about whether AI enhances or undermines human creative expression, with implications for copyright, artistic labor, and the future of creative industries.