Echo Soho, a new art fair dedicated to female-led galleries, launched this week in London to address the underrepresentation of women in leadership roles within the art world. Organized by India Rose James, founder of Soho Revue, the fair features 12 galleries, most of which are showing women artists, with works priced accessibly and participation costs kept low to encourage inclusivity. The fair takes place at Artists House, a Georgian townhouse owned by James's family's Soho Estates.
The fair matters because it directly tackles systemic gender imbalances in the art market, where women dominate the workforce but remain a minority in leadership positions. By creating a supportive, community-focused platform for women-run galleries, Echo Soho aims to have a lasting impact beyond tokenism, with plans to expand significantly in future editions. Its affordable model and emphasis on female representation challenge the competitive, male-dominated norms of traditional art fairs.