Echo Soho, a new art fair dedicated to female-led galleries, launched this week in London to address the underrepresentation of women in leadership roles within the art world. Conceived by gallerist India Rose James, the fair features 12 galleries, most of which are showing women artists, with works priced accessibly and participation costs kept low to encourage inclusivity. The fair takes place at Artists House, a Georgian townhouse owned by James's family's Soho Estates.
This fair matters because it directly tackles systemic gender imbalances in the art market, where women dominate the workforce but remain a minority in leadership positions. By creating a supportive, community-focused platform for female-led galleries, Echo Soho aims to have a lasting impact beyond tokenism, potentially inspiring similar initiatives and shifting the dial on gender equity in the art world.