India Rose James, founder of Soho Revue, is launching Echo Soho, a boutique art fair exclusively for female-led galleries, during Frieze Week in London. The fair will run from 16 to 19 October at Artist’s House on Manette Street, featuring 12 exhibitors, a bar, a concept store, and events including workshops, performances, and a prize from Soho House. Confirmed participants include Pipeline, Gillian Jason Gallery, and Awita, with affordable booth prices starting at £850.
This fair matters because it addresses the underrepresentation of female-led galleries in the art market and provides an accessible, supportive platform for mid-size and emerging galleries to gain visibility during one of London’s busiest art weeks. By offering low costs, installation assistance, and a feeder model to Frieze, Echo Soho aims to diversify the satellite fair landscape and challenge the gender imbalance in gallery ownership.