Cherry Cheng, an art collector and founder of the high-end perfume house Jouissance, discusses her art collection, including her first purchase (Gray Sister by Tancredi di Carcaci) and her most recent acquisition (works by Anastasia Pavlou). She shares her impulsive buying habits, a regret over missing a work by Rafal Topolewski at Frieze London, and her favorite London spots for food and drink during Frieze week. Cheng also mentions her patronage of institutions like the Serpentine, Studio Voltaire, and the Institute of Contemporary Arts, and her upcoming participation in a Frieze collector's dinner hosted by Brunette Coleman.
This article matters because it offers a personal glimpse into the habits and tastes of a contemporary art collector and patron, highlighting the intersection of art collecting with other creative ventures like perfume-making. It also provides practical insights for navigating art fairs such as Frieze London, from dining recommendations to social dynamics, reflecting the lifestyle and networking that define the upper echelons of the art world.