Cherry Cheng, an art collector and founder of the high-end perfume house Jouissance, discusses her art-buying habits, favorite London spots, and Frieze week plans in an interview. She studied at Sotheby's Institute of Art and Goldsmiths, worked for Gurr Johns, and now collects works by artists such as Tancredi di Carcaci and Anastasia Pavlou, while supporting institutions like the Serpentine, Studio Voltaire, and the Institute of Contemporary Arts.
This article matters because it offers a personal glimpse into the intersection of art collecting, patronage, and lifestyle, highlighting how collectors like Cheng navigate the art world during major events like Frieze London. It also underscores the growing trend of art-world figures branching into luxury ventures, as Cheng's perfume brand draws on feminist theory and erotic literature, blending art, commerce, and cultural commentary.