The Art Newspaper, in collaboration with L'Officiel, is launching a pop-up at Shreeji, a historic newsagent on Chiltern Street in Marylebone, London, during Frieze week. The pop-up will run on Saturday 18 and Sunday 19 October, offering free copies of The Art Newspaper's daily Frieze papers, the October issue with a British Museum supplement, and the latest issues of Art of Luxury and L'Officiel. Visitors can enjoy complimentary coffee and drinks, and the space—known for hosting exhibitions by emerging and established artists—will serve as a cultural hub away from the fair's bustle.
This initiative matters because it extends the Frieze week experience beyond the main fairgrounds, activating a beloved local venue that bridges traditional newsagency and contemporary art space. By partnering with L'Officiel, The Art Newspaper reinforces its role as a key media voice during London's art season, while Shreeji's history of hosting exhibitions (including a 2021 Tracey Emin solo show) underscores the growing trend of non-gallery spaces participating in art-world programming. The pop-up also highlights the symbiotic relationship between art publishing, fashion media, and the local community.