Tokyo Gendai held its third edition from September 11-14, 2025, in Yokohama, shifting from its original July slot to an early autumn date to attract more international dealers and collectors. The fair reported mixed sales amid a slow economy, with local Japanese collectors making up the vast majority of buyers. Notable sales were reported by Pace Gallery, while other galleries like Anomaly noted a slower start but eventual sales. The fair also featured a new partnership with Art Busan, bringing Korean and Chinese galleries with subsidized booth fees.
This edition matters because it reflects the ongoing challenge of positioning Tokyo Gendai as a major international art fair in a crowded Asian calendar, competing with Frieze Seoul and Art Week Tokyo. The shift to autumn aimed to improve attendance from Western visitors, but the fair remains heavily dependent on local collectors. The partnership with Art Busan and inclusion of Chinese galleries signals efforts to broaden regional participation, though the slow sales underscore the cautious mood in the art market amid economic uncertainty.