Tate Modern will extend its opening hours until 9pm every Friday and Saturday starting next month, aiming to attract younger audiences and boost visitor numbers. The move builds on the success of its monthly Tate Modern Lates events, which have drawn over 750,000 people since 2016, and follows a cost-cutting exercise that eliminated 7% of the Tate’s workforce.
The extended hours are part of a broader strategy to engage a younger demographic, exemplified by the Tate Collective youth membership scheme, which has grown to over 180,000 members. With 70% of visitors during the gallery’s 25th birthday weekend under 35, the initiative seeks to solidify Tate Modern’s role as a cultural hub for young Londoners while generating additional revenue to offset staffing costs.