Frieze London and Frieze Masters have announced their 2025 exhibitor lists, with nearly 290 galleries set to participate in Regent's Park from October 15 to 19. Frieze London's 22nd edition will feature over 160 exhibitors, including blue-chip names like Gagosian, Pace, Goodman, and Sprüth Magers, alongside London staples The Approach and Corvi-Mora. Notable absentees from last year include Tanja Wagner, Magician Space, and Lia Rumma, while newcomers such as Carbon 12, Anat Ebgi, and Simões de Assis join the main section. The Focus section for emerging galleries debuts eight first-time participants, and a curated section organized by Jareh Das will highlight artists from Brazil, Africa, and their diasporas. Across the park, Frieze Masters, under new director Emanuela Tarizzo, will host around 120 galleries, with first-timers including Champ Lacombe and Vito Schnabel Gallery, and the Studio section curated by Sheena Wagstaff.
This edition is significant as it is the first since Hollywood mogul Ari Emanuel struck a deal to acquire the entire Frieze brand from his former company, Endeavor, in a transaction reportedly worth $200 million expected to close by year-end. The shifts in exhibitor rosters—both departures and arrivals—signal evolving market dynamics and the fair's strategic positioning amid consolidation in the art fair landscape. The curated section's focus on transatlantic African diaspora connections also underscores Frieze's ongoing commitment to thematic programming that addresses global cultural narratives.