Frieze has announced the exhibitor lists for its two concurrent October fairs in London: Frieze London and Frieze Masters, which will run from October 15 to 19 in Regent's Park. Frieze London will feature around 160 galleries, including blue-chip names like Gagosian, Pace, Hauser & Wirth, and David Zwirner, alongside 58 London-based galleries. Frieze Masters, with some 120 exhibitors, will be the first edition under the direction of Emanuela Tarizzo. Curated sections include Artist-to-Artist at Frieze London, where artists nominate peers, and Spotlight at Frieze Masters, organized by Valerie Cassel Oliver. Frieze Sculpture, curated by Fatoş Üstek, will run from September 17 to November 2 in the English Gardens.
This announcement matters because Frieze London and Frieze Masters are among the most influential art fairs globally, drawing collectors, curators, and institutions from around the world. The inclusion of diverse curated sections—such as “Echoes in the Present” focusing on artists from Brazil, Africa, and their diasporas—highlights ongoing efforts to broaden representation. The leadership change at Frieze Masters signals a new curatorial direction, while the strong presence of London galleries reinforces the city's status as a major contemporary art hub.