Versace has appointed Dario Vitale as its new Chief Creative Officer, and under his direction, the house launched the Spring/Summer 2026 collection at Milan Fashion Week alongside a new initiative called Versace Embodied. This series commissions photographers, painters, filmmakers, and poets to reinterpret Versace’s visual language through their own mediums. The first chapter features contributions from photographer Stef Mitchell, poet Eileen Myles, artist Collier Schorr, photographer Camille Vivier, and photographer Andrea Modica, whose works range from motorcycle portraits to hand-drawn nudes and regional Italian portraiture.
This move signals Versace’s ambition to function as a broader cultural platform rather than a purely commercial fashion house, blurring the lines between fashion, fine art, and literature. By commissioning established visual artists and poets to engage with its brand codes, Versace positions itself within the contemporary art conversation, potentially influencing how luxury fashion brands collaborate with the art world. The initiative also highlights the growing trend of fashion houses acting as patrons of contemporary art, commissioning original works that extend beyond traditional advertising.