Artadia, a nonprofit grantmaker, held its third annual tennis tournament at the Los Angeles Tennis Club in May 2025, moving the event from its traditional pre-Frieze slot in response to the year's wildfires. The fundraiser, co-chaired by Charles Gaines, Jennie Lamensdorf, and Rafael Flores, gathered over 130 guests including gallerists from Gagosian, Hauser & Wirth, and David Zwirner, as well as curator Mia Locks and artists Ally Hilfiger, Todd Gray, and Roksana Pirouzmand. Forty-five participants played in a rotating doubles format, while others socialized; Locks gave remarks and won the tournament.
The event was Artadia's most successful West Coast activation to date, raising enough funds to underwrite three of its unrestricted artist awards. These grants, distributed across seven U.S. cities through a curator-led selection process, are central to Artadia's mission of supporting visual artists as storytellers and civic leaders. The tournament's resilience in adapting to wildfire disruptions underscores the organization's commitment to sustaining its grantmaking, which provides critical, no-strings-attached funding to artists.