Art-world consultants Chen & Lampert have published a satirical quiz in Art in America that lampoons Marina Abramović's wellness line, the Longevity Method. The quiz presents ten multiple-choice questions mocking the artist's foray into selling tinctures and elixirs, such as Energy Drops and Immune Drops, which she claims contain ancient secrets for living well. The questions parody Abramović's performance art history and the commercialization of her brand, with options referencing her past works and the high cost of her products.
The quiz matters because it reflects a growing skepticism within the art world about the commodification of artists' personas and the blurring of lines between art, wellness, and commerce. By targeting a revered figure like Abramović, the piece critiques how the art market and influencer culture often prioritize image over substance, raising questions about authenticity and the pressures on artists to monetize their reputations.