Landor Australia partnered with the Museum of Contemporary Art Australia (MCA Australia) to create "Data Dreams: Art and AI," a landmark exhibition featuring ten international artists exploring art and artificial intelligence. Landor developed "Data Dreamscape," a generative identity system and interactive experience where visitors typed in dream memories, which AI transformed into unique artworks. The identity was applied across marketing, merchandise, and in-gallery applications, with approximately 3,000 visitors engaging with the tool during the exhibition's run.
This collaboration matters because it marks the first time the MCA has partnered with a brand agency on an innovative creative project, demonstrating how cultural institutions and brand thinkers can co-create to enhance visitor engagement. The exhibition was presented as part of the 2025–26 Sydney International Art Series, highlighting the growing intersection of contemporary art and AI technology in museum experiences.