COVER Corporation has announced a collaboration between hololive DEV_IS ReGLOSS VTuber Juufuutei Raden and The National Gallery, London, launching May 20, 2026. Titled “When Raden Meets Art – A Shared Art Journey”, the project features three masterpieces selected by Raden—J.M.W. Turner’s “Rain, Steam, and Speed – The Great Western Railway”, Vincent van Gogh’s “Sunflowers”, and Claude Monet’s “The Water-Lily Pond”—reimagined into exclusive merchandise including fragrance mists, scarves, and cup sets. Raden, a certified curator in Japan, also recorded an audio guide highlighting 20 works from the Gallery, and the entire ReGLOSS team visited the museum for a behind-the-scenes experience.
This crossover matters because it bridges the traditional art world with the booming VTuber phenomenon, potentially introducing classical masterpieces to a younger, digital-native audience. It also marks a rare institutional partnership between a major museum like The National Gallery and a virtual influencer, reflecting how museums are expanding accessibility through unconventional collaborations. Raden’s background as a curator and her prior museum partnerships lend credibility, making this more than a simple merchandise tie-in—it is a strategic effort to engage new demographics with fine art.