<Design and Motorcycle Collector Opens a Museum Dedicated to the Piaggio Vespa in Milan: Unique 80-Year-Old Specimens — Art News
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Design and Motorcycle Collector Opens a Museum Dedicated to the Piaggio Vespa in Milan: Unique 80-Year-Old Specimens

Collezionista di design e moto ha aperto un museo dedicato alla Vespa Piaggio a Milano: esemplari unici di 80 anni fa

Former Ikea executive Stefano Biffi has transformed a 700-square-meter former tire workshop in Milan into "My Vintage," a private museum and event space housing one of the world's most significant collections of Piaggio Vespa scooters. The venue features rare specimens from the 1940s, 50s, and 60s, including original 1946 models displayed without kickstands to reflect the muddy road conditions of post-war Italy. The space is designed to be a sustainable cultural hub, offering guided tours alongside rentals for events, film shoots, and ceremonies.

This opening highlights the growing trend of private collectors professionalizing their holdings into public-facing institutions that blend heritage preservation with commercial viability. By securing a spot on the ASI (Automotoclub Storico Italiano) museum list, Biffi elevates industrial design and automotive history to the level of fine art. The museum serves as a sociological archive, using the evolution of the Vespa to trace Italy’s post-WWII recovery, industrial innovation, and the early stages of female empowerment in transport.