Julien’s Auctions is hosting an online sale featuring over 500 items from the production of the HBO series "And Just Like That…," the sequel to "Sex and the City." The auction includes a wide array of fashion, accessories, and home decor associated with main characters Carrie Bradshaw, Miranda Hobbes, and Charlotte York-Goldenblatt, as well as new additions like Lisa Todd Wexley. Notable lots include Carrie’s hatbox suitcases, Miranda’s wine-red jumpsuit, and various furniture pieces from the characters' apartments, with a portion of proceeds benefiting the foster care charity You Gotta Believe.
This event highlights the growing market for "lifestyle-led collecting," where the boundaries between high-end luxury, television production, and pop culture memorabilia blur. By offering items at accessible price points—many under $1,000—and providing official certificates of authenticity from Warner Bros. Discovery, the auction taps into the nostalgia and brand loyalty of a multi-generational fanbase. It represents a strategic move by production studios to monetize physical assets while supporting philanthropic causes through the sale of iconic media history.