Art21 and the CHANEL Culture Fund have partnered to launch 'IRL/url,' a new series of over 30 short documentary films designed for social media. The series, premiering in November 2025, profiles eight contemporary artists—including Neïl Beloufa, Jacolby Satterwhite, and Xin Liu—exploring their work across physical and digital realms. The films will be released on TikTok, YouTube, and Art21's website.
This collaboration marks a strategic move to reach new, younger audiences on the platforms they frequent, expanding Art21's traditional documentary format. It highlights the evolving nature of contemporary art practice in a hybrid digital-physical world and represents a significant institutional investment in creating original art content specifically for social media distribution.