SXSW London returns for its second edition, taking over more than 20 venues in Shoreditch from June 1–6. The festival, known for blending technology, business, and music, will feature a visual art program titled “Spain in Transmission: New Digital Work,” curated by Patrick Moore, former director of the Andy Warhol Museum. The program spotlights five artists—Enrique Agudo, Filip Custic, Jesús Moratiel, Marina Núñez, and American artist Molly Gochman—whose works explore how technology reshapes identity, borders, memory, and humanity. Agudo’s installation "You Are Beautiful" uses 3-D animation and personal digital archives to create a non-figurative self-portrait, while Custic debuts a new AI-driven work questioning human experience.
The program matters because it highlights Spain’s “underrecognized” contemporary art scene, which Moore says has vitality and a new gallery district in Madrid unknown to many internationally. By integrating digital art into a major tech-focused festival, the exhibition offers a nuanced perspective on AI, systems thinking, and the intersection of technology with cultural history. It underscores how digital processes are becoming inseparable from physical and material experience, bridging contemporary art with broader conversations about technology’s role in shaping culture.