Hyundai Motor Group has announced the open call for the 7th VH AWARD, a global platform supporting emerging media artists whose work engages with the contexts of Asia. Five finalists will receive increased production grants to create new single-channel video works, and will participate in an online residency program developed in collaboration with Ars Electronica. A new "Honorary Mention" category has been introduced to recognize additional promising artists. The Grand Prix winner, to be announced in June 2027, will receive an additional $30,000. Applications are open until July 21, 2026, and commissioned works will be presented at venues including Hyundai Motor Group's Vision Hall in Korea, HEK in Switzerland, the Ars Electronica Festival in Austria, and Singapore Art Week 2028.
The VH AWARD matters because it provides critical funding, international exhibition opportunities, and professional development for media artists from Asia and the Asian diaspora, a demographic often underrepresented in global art platforms. The new partnership with Ars Electronica and the Honorary Mention category expand the award's reach and sustainability, fostering a more inclusive and supportive ecosystem for artists addressing contemporary issues through audiovisual experimentation. This initiative reflects a growing institutional commitment to nurturing emerging talent and cross-cultural dialogue in the media art field.