Il logo dell’inconfondibile caramella Chupa Chups è stato realizzato da un grande artista
The article recounts the history of the iconic Chupa Chups lollipop, founded by Enric Bernat in 1950s Barcelona. It explains how Bernat's innovation of placing a spherical candy on a stick solved the problem of sticky hands for children, and how the brand's visual identity was transformed in 1969 when surrealist artist Salvador Dalí designed its distinctive daisy-shaped logo in under an hour, positioning it on top of the wrapper for maximum visibility.
This story matters because it illustrates the powerful intersection of commercial design and high art, showing how a world-renowned artist's quick sketch became an enduring global brand identity. It also highlights the role of visual communication in product marketing and how Chupa Chups evolved from a local Spanish candy into an international cultural phenomenon, even traveling to space aboard the Mir space station.