The article explores the distinction between casual art 'shopping' and intentional collecting, using the frenetic atmosphere of New York Art Week and LA Art Week as a backdrop. It argues that the modern art fair cycle often encourages a culture of rapid scanning and urgency that lacks long-term conviction. To counter this, the author advocates for a shift in perspective that prioritizes physical presence and a deeper commitment to an artist's evolving practice over time.
As a primary example of this philosophy, the author highlights the Hort Family Collection in Tribeca. Susan and Michael Hort have amassed over 5,000 works by focusing on emerging artists and adhering to a rigorous standard of collecting 'in depth.' By requiring at least five major works before considering an artist truly part of their collection, the Horts demonstrate a model of patronage that supports the longevity of an artist's career rather than just acquiring individual decorative pieces.