The Briscoe Western Art Museum in San Antonio will open "Selena Forever / Siempre Selena" on June 4, a major exhibition featuring iconic photographs of Selena Quintanilla-Pérez taken by San Antonio photographer John Dyer between 1992 and 1994. The show, displayed in the Kate Marmion Gallery through January 4, 2027, includes monumental portraits, never-before-seen boutique photographs, magazine covers, and memorabilia. To complement the exhibition, the museum launches its summer film series "Siempre Tejano" with screenings of "Selena y Los Dinos" (2025), the 1997 biopic "Selena," and "Take It Away: The Rise and Fall of Tejano Hollywood" (2025).
The exhibition matters because it positions Selena—a Tejana icon who broke barriers in a male-dominated music industry—within the narrative of the American West, highlighting her cultural pride, independence, and entrepreneurial spirit. By presenting Dyer's widely published photographs as the most comprehensive collection of large-scale Selena portraits ever assembled, the Briscoe underscores Selena's enduring legacy as a symbol of perseverance and representation for Tejano culture and audiences worldwide. The accompanying film series and the broader summer lineup, including the bilingual exhibition "Tejano Legacy: Another American Story," reinforce the museum's commitment to celebrating Tejano heritage and its impact on Texas and beyond.