PARAÍSO: UNA NUEVA FERIA QUE DESAFÍA LAS NARRATIVAS SIMPLIFICADAS SOBRE AMÉRICA LATINA
A new art fair called Paraíso will launch in London from October 15 to 18, 2025, at Ambika P3, University of Westminster, coinciding with Frieze London. Directed by Javier Calderón of Somers Gallery, with Manuela Rodríguez of The LAAC handling communications, the fair focuses on Latin American art. Its first edition features Mexico as the guest country and pays tribute to artists Felipe Ehrenberg and Pola Weiss, blending contemporary art with design and gastronomy.
Paraíso aims to challenge reductive narratives that have exoticized or simplified Latin American art within the global market. By positioning itself as a strategic intervention during Frieze Week, the fair seeks to create a platform where Latin American artists can engage on equal footing with major international players, fostering a new generation of committed collectors. Its significance lies in reasserting narrative autonomy for the region and reshaping how Latin American art is perceived and consumed internationally.