I produttori di vino Pasqua puntano sull’arte. L’artista Sara Ricciardi racconta il progetto per Verona
Artist Sara Ricciardi has unveiled 'Resonance,' a site-specific immersive installation at the newly restored Monastero space within Palazzo Maffei, Verona. Commissioned by Pasqua Vini, the work celebrates the creative partnership between winery CEO Riccardo Pasqua and American winemaker Charles Smith. The installation utilizes light, sound, and large-scale geode-inspired structures to translate the 'alchemy' of winemaking and the meeting of two distinct identities into a sensory ritual for visitors.
This project highlights the growing trend of Italian wineries acting as significant patrons of contemporary art to elevate their brand identity. By granting Ricciardi full creative freedom, Pasqua Vini positions itself as a forward-thinking cultural protagonist, bridging the gap between traditional agricultural heritage and avant-garde artistic practice. The collaboration also marks a significant moment for the historic Palazzo Maffei, showcasing its potential as a venue for contemporary site-specific interventions.