Maike Cruse, director of Art Basel, discusses the fair's recent strategic shifts and future plans in an interview with Monopol. She highlights the reconceptualization of 'Parcours' with site-specific installations along Clarastrasse near the Messe, now in its third edition, as part of efforts to strengthen Art Basel's profile both content-wise and within the city of Basel.
This matters because Art Basel remains the world's leading art fair, and its evolution reflects broader trends in the art market toward immersive, location-based experiences. Cruse's emphasis on urban integration and curated programming signals how major fairs are adapting to maintain relevance and attract collectors in a competitive global landscape.