Occupazione e turismo a Napoli si sostengono a vicenda: il modello del Museo Diocesano Diffuso
The article reports on the reopening of the Church of San Giovanni a Carbonara in Naples in September 2025, as part of the expansion of the MUDD (Museo Diocesano Diffuso) circuit. This initiative, launched in 2022 by Archbishop Don Mimmo Battaglia, aims to reopen numerous previously inaccessible churches in Naples, combining cultural heritage restoration with youth employment. By late 2025, 20 young people had been hired, and over 100,000 visitors had participated in tours, generating around €250,000 in donations alongside €1 million from private partners.
This matters because MUDD represents a sustainable model where cultural heritage recovery directly fuels local employment and tourism, countering the pressures of mass tourism while fostering community pride and economic resilience. The project builds on the successful precedent of the Rione Sanità revitalization, demonstrating how art and faith-based institutions can drive social inclusion and job creation in historically underserved urban areas.