In Spagna l’arte diventa popolare grazie a questo esperto influencer. Lo abbiamo intervistato
Miguel Ángel Cajigal, known as 'El Barroquista,' is a Spanish art historian and popularizer who has brought art history to prime-time television, radio, and social media. In an interview with Artribune, he discusses his books, including 'Otra historia del arte' (2021), his approach to making art accessible without dumbing it down, and his critique of the cult of the individual genius in art historiography. He emphasizes the collective nature of art production and reception, challenging the traditional focus on masterpieces and authorship.
This matters because Cajigal represents a growing movement of public intellectuals using digital platforms to democratize art history and defend cultural heritage against ideological misuse. His work highlights the tension between elite art narratives and broader public engagement, and his success in Spain shows how social media and television can make art history relevant to mass audiences. The interview also raises important questions about objectivity, authorship, and the role of context in understanding art.