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LOOK: BTS superstar RM has been named as the first Global Public Relations Ambassador in the history of the National Museum of Korea. "RM has long expressed a deep affection for Korean art, cultural heritage, and the museum. As Global PR Ambassador,
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BTS superstar RM has been appointed as the first Global Public Relations Ambassador in the history of the National Museum of Korea. The museum cited RM's long-standing affection for Korean art, cultural heritage, and the institution itself as key reasons for the appointment.
This appointment matters because it bridges K-pop fandom with Korean cultural heritage, potentially drawing millions of BTS fans worldwide to engage with the National Museum of Korea. It represents a strategic move by a major national museum to leverage celebrity influence for cultural diplomacy and public engagement.
Coverage (1 source)
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