Una delle fiere in corso a Milano durante questa Art Week sarà visitabile fino a mezzanotte (e ci puoi anche cenare)
MEGA Art Fair has announced an unconventional schedule for its third edition during Milan Art Week 2026, extending its opening hours until midnight. Located in the former Esperis perfume factory known as PROFUMO, the fair will occupy over 3,000 square meters of industrial space. The event features a multidisciplinary public program and a unique "sensory dinner" titled The Perfume Table, which translates the olfactory structure of perfumes into a gastronomic experience set among artworks.
This move reflects a growing trend in the art world toward "expanded time" and experiential programming that blurs the lines between traditional art viewing, nightlife, and fine dining. By choosing a disused industrial site and integrating site-specific installations with culinary performances, MEGA Art Fair positions itself as an experimental alternative to traditional fair models, aiming to engage a broader audience through sensory immersion and late-night accessibility.