<The MEGA Fair-Exhibition Opens in a Former Milanese Factory: Photos and 5 Must-See Booths — Art News
arrow_back Back to all stories
museum exhibitions calendar_today Wednesday, April 15, 2026

The MEGA Fair-Exhibition Opens in a Former Milanese Factory: Photos and 5 Must-See Booths

In ex fabbrica di Milano ha aperto la mostra-fiera MEGA. Tutte le foto e 5 stand da non mancare

The third edition of MEGA Art Fair has opened in Milan, relocating to SPAZIO PROFUMO, a former perfume factory in the Barona district. Running from April 15 to 25, 2026, the event strategically bridges Milan Art Week and Design Week, featuring over 30 international exhibitors from Europe, Latin America, and Asia. Eschewing traditional booth structures, the fair utilizes a cohesive curatorial layout that integrates industrial archaeology with contemporary practices, including a dedicated video program and a section titled 'City of Glass.'

MEGA represents a growing trend of hybrid art events that prioritize experimental curation and social interaction over purely commercial transactions. By transforming disused urban spaces into temporary cultural hubs, the fair positions itself as a vital platform for emerging artists and underground scenes, such as London's Studio/Chapple. Its success reflects the art market's increasing appetite for site-specific, multidisciplinary experiences that blur the lines between collective exhibitions and traditional trade fairs.