Millon reprend Pierre Bergé & Associés
The Millon Auction Group has acquired Pierre Bergé & Associés (PBA), becoming the sole shareholder of the historic house founded in 2002. This acquisition follows a turbulent period for PBA, which was placed in receivership in 2023 and briefly owned by Alexandre Landre after being embroiled in a high-profile antiquities trafficking scandal. Under the leadership of Alexandre Millon and newly appointed Managing Director Marc Chochon, the firm plans to return to Drouot and focus on prestigious collections and rare books.
This move represents a significant consolidation within the French auction market and a symbolic reversal of roles, as Pierre Bergé once attempted to use Millon as a lever for his own strategy decades ago. By integrating PBA’s brand with Millon’s financial and logistical infrastructure, the group aims to restore the house's reputation for high-end provenances. The appointment of figures like Jean-Daniel Toledano and Prince Charles-Henri de Lobkowicz signals a strategic push to leverage elite networks and regain a competitive edge in the international market for major private collections.