In arrivo un nuovo numero della newsletter Pax sul turismo culturale. Le anticipazioni per ingolosire chi non è ancora abbonato
The Italian Ministry of Tourism has partnered with the audio platform Loquis to integrate sound-based storytelling into the country's official tourism portal. This initiative, led by digital entrepreneur Bruno Pellegrini, aims to preserve the memory of Italian territories while promoting future development through an "audio atlas." The project is a central feature of the upcoming issue of Artribune’s Pax newsletter, which focuses on the intersection of cultural tourism, art, and hospitality.
This development highlights the growing trend of "art hotels" and the strategic use of private collections to drive regional attractiveness, exemplified by Rosa and Gilberto Sandretto’s Albergo Pietrasanta. By examining projects ranging from Milan Design Week to the preservation of small Italian islands, the initiative underscores how cultural assets and digital innovation are being leveraged as primary drivers for sustainable economic growth and community engagement in the post-pandemic travel landscape.