The blockbuster exhibition "Ramses the Great and the Gold of the Pharaohs" has opened in London near Battersea Power Station, featuring over 180 ancient Egyptian treasures. Produced by Neon Global in collaboration with Egypt’s Supreme Council of Antiquities, the show includes the coffin of Ramses II, animal mummies, and a VR experience. The tour has already visited cities like Paris and Sydney, serving as a major international cultural ambassador for Egypt.
This exhibition highlights the growing trend of high-revenue, immersive "touring blockbusters" that fund heritage preservation. Proceeds from the ticket sales are directly supporting archaeological research, excavations, and conservation efforts in Egypt. Furthermore, the show acts as a final international preview for these artifacts before they are permanently installed in the recently opened Grand Egyptian Museum (GEM) near the Giza pyramids.