A massive pop-up art exhibition titled '99CENT' has taken over a former 99 Cents Only store at the intersection of Wilshire Boulevard and Fairfax Avenue in Los Angeles. The immersive installation repurposes the defunct retail space, utilizing original shelving, freezers, and checkout counters to display a wide array of West Coast art styles, graffiti, and sculptures. Highlights include shopping carts transformed into suspended installations and video art integrated into the store's infrastructure.
This project serves as a creative eulogy for a defunct Southern California retail staple while highlighting the vibrant, DIY spirit of the Los Angeles art scene. By blending high art with the aesthetics of a discount big-box store, the exhibition explores themes of consumerism, urban decay, and community memory, temporarily reclaiming commercial real estate for public cultural expression before the site is likely redeveloped.