« Un changement radical » : Art Brussels se réinvente pour ses collectionneurs
Art Brussels, the Belgian art fair, is implementing a significant strategic overhaul for its 42nd edition. The fair is reducing its size by 18%, featuring 136 galleries, and consolidating into a more compact layout to prioritize visitor experience and quality over quantity. It is introducing a new artistic advisory desk to guide collectors and launching a curated section for monumental works.
The changes are a direct response to a disappointing 2025 edition, aiming to reinvigorate collector engagement in a challenging market. By focusing on a more navigable format, curated sections like 'Horizons' and 'Discovery,' and a stronger emphasis on solo presentations, the fair seeks to differentiate itself and foster deeper connections between galleries, artists, and buyers. This reinvention reflects broader trends in the art fair sector towards managed growth and enhanced curation to attract serious collectors.