Cosa sono questi “art club” che Alessandro Benetton sta aprendo in giro per l’Italia? Il racconto
21Art, a company founded by Alessandro Benetton based on a project by entrepreneur Davide Vanin, is expanding its network of gallery spaces and affiliated 'Art Clubs' across Italy and into Monaco. This spring, a new location in Montecarlo will join existing galleries in Rome, Padua, and Treviso, with plans for further openings in Milan, Cortina, and Jesolo by 2027. The expansion is accompanied by a spring 2026 exhibition program featuring shows by Mario Ceroli in Treviso, Ahmet Güneştekin in Rome, and Jan Fabre in Montecarlo.
The expansion signifies a growing model for private-sector engagement with the visual arts, focusing on community building and accessibility rather than just sales. The core initiative is the 21Art Club, which originated in Treviso and aims to connect artists, collectors, and art professionals in a supportive, educational environment. According to Vanin, the goal is to lower barriers to entry for new collectors by fostering knowledge and passion through monthly salons and dialogue, positioning the galleries as hubs for cultural exchange and sustained support for artists.