Loyal, a gallery founded by Martin Lilja and Amy Giunta, has relocated from Stockholm to a 19th-century chapel in the university town of Lund, Sweden. The move represents a deliberate shift away from the fast-paced commercial art world towards a slower, more contemplative model of exhibition-making.
The relocation matters as it reflects a growing trend among galleries seeking alternative, non-commercial spaces to foster deeper engagement with art. By utilizing a historic chapel with its unique architectural features—brick walls, stained-glass windows, and verticality—Loyal aims to create a more immersive and reflective experience for both artists and visitors, challenging the conventional white-cube gallery model.