Victoria Helena, an artist and former CFO, is launching Artist Money Matters, a financial consultancy designed specifically for artists. The service aims to provide independent, informed support to artists navigating a volatile and opaque art economy, addressing common issues like contract clarity, payment terms, and intellectual property.
Helena's initiative highlights a critical gap in the art world: the lack of financial literacy and support for artists, which she frames as an issue of economic justice. By combining her expertise in finance with an understanding of artists' psychological and practical challenges, she seeks to dismantle the 'starving-artist' myth and empower artists to make sustainable career decisions.