A new financial consultancy called Artist Money Matters has launched in London, specifically designed to serve artists. Founded by artist and former finance executive Victoria Helena, the firm offers services including pricing advice, contract review, tax preparation, cash-flow planning, and guidance on grants and studio sustainability. It aims to provide artists with the business tools often missing from their education.
The launch addresses a critical gap in the art world, where financial opacity and discomfort around money discussions frequently lead to costly disputes and broken relationships between artists and galleries. Helena's initiative responds to increasing market volatility and a surge in lawsuits, empowering artists with financial literacy and agency to navigate the commercial side of their careers effectively.