A new exhibition titled 'Not A Pretty Landscape' opens at Kaleider Studios in Exeter from January 31 to February 1, featuring 15 artists who present contemporary and unconventional views of the South West, deliberately avoiding traditional coastal and rural landscapes. Curated by Exeter-based artist Claire Le Day, the show emerged from an open call with no rules or experience requirements, only the condition that no pretty landscapes be submitted. Artists keep 100% of their profits, and most will be present to meet visitors and manage sales. Featured artists include Jo Beer, whose portraits have been recognized by the National Portrait Gallery and the Royal Society of Portrait Painters.
The exhibition matters because it challenges the dominant market for picturesque seascapes and landscapes in the South West, offering a platform for more contemporary and diverse artistic perspectives. By allowing artists to retain all sale proceeds and including first-time exhibitors, it addresses economic pressures on artists and fosters direct community engagement. The show also draws inspiration from historic group exhibitions that defied artistic conventions, such as early Impressionist shows and the 'Rejects' exhibition, positioning itself as a local intervention with broader cultural significance.