Juergen Teller has photographed Bottega Veneta's Summer 2026 campaign, set against the iconic landmarks of Venice, including the Palazzo Contarini Polignac and the Venice Giardini. The campaign features models Liya Kebede and Anine Van Velzen, and arrives ahead of the 2026 Venice Biennale. It also marks the debut collection of Louise Trotter, who joined Bottega Veneta as creative director last year, drawing on the house's 50-year archives and reimagining signature items like the Lauren and Knot bags.
This campaign matters because it signals a strategic return to Bottega Veneta's Veneto origins under new creative leadership, while also leveraging Teller's distinctive, unfiltered aesthetic to bridge fashion, art, and cultural heritage. The timing, just before the Venice Biennale, positions the campaign within a broader art-world context, and Teller's recent major exhibition adds further cultural weight. It highlights the ongoing convergence of luxury fashion, contemporary art, and institutional prestige.